Business

Simon Sinek on Why Focusing on Winning is the Quickest Way to Losing 0
- Business
- October 14, 2019
It also means not risking everything for a short-term win. You have to respect your competition On the podcast Behind the Brand With Bryan Elliott, Sinek talks about former Ford CEO and president Alan Mulally. In 2006, Mulally took over Ford from the company’s namesake as it was recovering from both financial and market share
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Want to Be Happier at Work? 7 Quick Changes You Can Make Right After You Read This 0
- Business
- September 21, 2019
It might seem impossible, but a few easy changes in your daily routine will have an immediate impact, especially if you take them seriously enough to actually change. 1. Stop checking email all day Studies show that email can produce dopamine in your brain when the news is helpful and positive. However, most emails are
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Having a Goal Is Not the Same as Having a Strategy. Here’s Why 0
- Business
- August 28, 2019
One of my favorite aspects of being a business coach is working with leadership teams on strategy development. Strategy defines how you will approach the market and differentiate yourself. Without a clear strategy, you will be dependent on trends and the forces of your market. Unfortunately, many people confuse setting a goal with having a
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When Customers Ghost You, These 2 Gutsy Emails Get Things Right Back On Track 0
- Business
- August 27, 2019
It’s the most frustrating thing in business. You’ll start a relationship with a potential customer, investor, or employee, you’ll make some progress, and then suddenly they won’t answer your emails. Or your voicemails. You thought you had a deal, but now you don’t know what the F is going on. If you keep emailing or leaving
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Marketers should focus on brand metrics when it comes to building long-term brand strategy 0
- Business
- August 23, 2019
In this fast-paced industry, it’s easy to prioritise short-term results at the expense of long-term impacts which may not become apparent for some time to come. It may look great that your sales are up this month but is this occurring at the expense of the health of your brand? Ahead of The Drum Advertising
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Want to Start a Company Podcast? Read This First Before Getting Behind the Mic 0
- Business
- August 23, 2019
Whether you’ve been listening to podcasts for years or just starting to pay attention to them, the genre is definitely gaining attention and traction. My podcast is in year two, and it has proven invaluable in my business. But is starting one right for everyone? I recently attended Podcast Movement–an industry conference with nearly 3,000 attendees. Podcasting may have
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